"Sometimes we need to see to feel."
A SanKey diagram shows the flows of data from one state to another. Customers, represented by data can be shown how they move from webpage to webpage or channel to products, the best outcomes of increased engagement or worst outcomes of drop or lost customer.
We've gotta think differently to keep our customers! Remember, they didn't come to you because you were you... they came because they believed you were different. To keep them, they've gotta keep believing!