KEITH B CARTER
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The Use of a SanKey For Customer Journeys

3/14/2019

 
"Sometimes we need to see to feel."

A SanKey diagram shows the flows of data from one state to another. Customers, represented by data can be shown how they move from webpage to webpage or channel to products, the best outcomes of increased engagement or worst outcomes of drop or lost customer.

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Copyright 2020 Keith B. Carter, Photos of Keith by Miki Chishaki 
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