Actionable Intelligence
A Guide to Delivering Business Results with Big Data Fast!
Keith B. Carter, with Donald Farmer and Clifford Siegel · Wiley, 2014 · ISBN 978-1-118-91523-3
Turn your data into decisions your business acts on this quarter.
Meet the readers: Actionable Intelligence HeroesThe Problem
You have more data than ever. Your decisions still run on gut feel.
Reports arrive late. Every department brings its own numbers to the meeting. Big data projects run for years and deliver slides.
You walk into the room unsure which number to trust.
Every leader deserves facts they can act on.
Your Guide
Keith B. Carter has sat in that meeting. At The Estée Lauder Companies he built the Actionable Intelligence programme that delivered $87 million in value within ten months of go-live.
He then taught the method to NUS students and executives for a decade.
The Plan
Step 1
Know the question
Start with the strategic questions that move revenue and cost.
Step 2
Build the ecosystem
Align people, process and technology around one trusted view of your internal and external data.
Step 3
Act on facts
Spend less time gathering data and more time analysing it. Track the results in dollars.
What Changes
Your team works from one version of the truth. Meetings end with decisions. Every data investment pays back in months.
From drowning in data to leading with facts.
"Actionable Intelligence has the critical insights business leaders need to leverage Big Data to win in the emerging digital marketplace!"
Every quarter without actionable intelligence is a quarter your competitors decide faster.